School Ambassadors

Be a Kids IRL School Ambassador - to drive local change so childhood is more IRL than URL!

To facilitate local collective action around our Kids IRL mission, we need people power and boots on the ground in every TK-8 school in Marin County, CA.

Our goal is to have Kids IRL School Ambassadors at each school to help facilitate the hyper-local community action needed to change youth smartphone and social media norms in Marin! 

Why schools? Why Ambassadors?

Schools are the local communities that children and families are naturally part of. Parents’ choices around tech adoption (e.g., when to roll out a phone, texting, or social media) are deeply affected by the cultural norms in their respective schools. Cultural change at massive scale can be very slow, whereas local change is swifter because there’s more interpersonal connection, visibility, and accountability.

We believe it’s most effective to mobilize collective action within each school community - at the most intimate and grassroots level possible (e.g., at the school, grade, classroom, or peer-group level). Ambassadors know their unique school community and how people tend to communicate and connect. School Ambassadors help us determine the best way to bring Kids IRL’s mission to their unique school.

What do School Ambassadors do?

Ambassadors build community at their schools by bringing together parents who want to slow down tech. Our School Ambassadors are the grassroots leaders and conduits of Kids IRL in their respective schools and are part of the growth and success of this community-based effort in Marin County.

What am I committing to as an Ambassador at my school?

  1. Joining our Marin ambassador squad! This means attending a monthly Zoom with Kids IRL HQ and other School Ambassadors, and joining the School Ambassador WhatsApp group where we informally exchange ideas and get feedback. We hope to make this a rewarding community to be part of! 

  2. Collaborating as a team at your school! The goal is to connect with other ambassadors across grades to support Kids IRL goals, actions, and sustained pact commitment as you see fit. It’s also helpful to enlist support from key stakeholders at your school whenever possible - e.g., the school administration, PTA/PTO, counselors, librarian, teachers.

  3. Inviting all parents and caregivers in your grade level to sign the Kids IRL Phone Pact. The goal is to recruit at least 25% of your grade level to sign the pact! It’s also helpful to find organic ways to spread the word schoolwide - e.g., via a school newsletter, PTA meeting, or school event. We share ways to do this!

  4. Connecting those who join the phone pact at your school or grade level - for ongoing support, community, and commitment to keep digital tech in check and roll it out more slowly to our children. HQ can update you anytime on the phone pact sign-up progress at your respective school.

Progress in Marin

Join the growing team at your school or be the first mobilizer at your school! So far we have Kids IRL Ambassadors at the following schools in Marin:
(Last updated: Feb 2025)

  1. Bacich Elementary School

  2. Brandeis Marin

  3. Coleman Elementary

  4. Cove School

  5. Davidson Middle School

  6. Edna Maguire Elementary

  7. Kent Middle School

  8. Marin Horizon

  9. Mark Day School

  10. Mill Valley Middle School

  11. Mount Tamalpais School

  12. Old Mill Elementary

  13. Olive Elementary

  14. Park School

  15. Ross Valley Charter

  16. Saint Hilary School

  17. Strawberry Point Elementary

  18. Tam Valley Elementary

  19. Wade Thomas Elementary School

  20. White Hill Middle School

Support for School Ambassadors

ScreenSense is Kids IRL HQ! We provide outreach and support for school ambassadors in Marin via the channels pictured below. Additionally, our ScreenSense website is full of accessible and free content to share with parents and school administrators. We also offer our “One Step” monthly newsletter, blog, Instagram, YouTube Channel, curated Parent Ed Events and quarterly Kids IRL community updates!

Ready to be a Kids IRL Ambassador at your school?

Wonderful. We are thrilled and so grateful! We can't wait to meet you! 

Email us and we’ll invite you to the next orientation session (via zoom) to get you started!

Kids IRL (in real life) is a Marin County-wide coordinated effort to keep digital tech in check and roll it out more slowly to our children - so screens don’t crowd out essential childhood activities. By changing local norms together, we reduce pressure on parents and kids, protect our children’s mental health, and improve family life.

Help Marin youth thrive by supporting Kids IRL! Make a tax-deductible donation today.

We are looking for funding options and grant opportunities. If you are interested in joining our Kids IRL fundraising team, email us.

Where to Next?